Build the agency that builds your life.
Join Agency Builders and get Agency Backpack included. It is the operating system we built inside a real agency to protect time, profit, and purpose.
Included with your Agency Builders membership. There is no separate software invoice.
Radical Freedom
- Meetings that protect focus
- Scorecards that reduce noise
Uncapped Profit
- Scorecards that drive numbers
- Revenue risk tracked and closed
True Purpose
- Meetings that align the team
- Scorecards that keep promises
How the software enforces the cadence
This is a live Level 10 in Backpack. The agenda is already built, the timer is running, and every issue on the list has somewhere to go.
Most of your agency only exists in your head.
Which client is about to go quiet. Which project is a week away from a hard conversation. Which rock has not moved since April. Who on the team is drowning and has not said so. It all lands on you, and it lands across seven tabs that do not talk to each other.
Most agency owners end up stressed out, worn out, and ready to quit. Carrying the whole picture alone is what does it.
“It's lonely at the top” is Agency Builders' line. It is on their site because it keeps being true.
Seven tabs, one person holding the thread.
Business Builders' own workspace, signed in this morning.
Jay has run an agency since 1999. Backpack is what it runs on.
I started Business Builders in 1999. Clients, payroll, scope creep, the whole thing. Backpack began as our internal system, and every screen in it traces back to a real Monday: a meeting that went nowhere, a rock with no owner, a client that stopped replying. We still run the company on it.
Jay Owen
Founder of Business Builders, an operating digital agency since 1999. Co-leads Agency Builders with Tyler.
Meetings that end with owners, dates, and a score.
A score on every meeting
Every attendee scores the meeting one to ten when it ends. You see the team average next to the individual numbers, so you find out a meeting is dying long before people quietly stop showing up.
Rocks with a named owner
Rocks for the quarter, each with a named owner and an honest on-track call. Company rocks and team rocks sit on the same board, filtered by quarter and year.
Green or red on every cell
The weekly scorecard, with a goal attached to every measurable and green or red on every cell. Bring your existing one over by pasting it in.
Five meeting types: Level 10, 1:1, Quarterly 1:1, Quarterly Leadership, and Client Review
IDS built into the agenda: identify, discuss, solve
Incomplete to-dos carry forward on their own
Recurring series schedule their own next meeting
Delivery and revenue sit in the same system as strategy.
Backpack holds the client book and the project work, and it reports on the money those clients represent. Revenue concentration sits on the same screen as the client list, so you can see which single account carries too much of your business before the renewal conversation gets awkward.
- MRR, annual run rate, active clients, and revenue concentration
- Clients and projects in grid, kanban, by-team, or table views
- Project milestones with percent complete
- One task inbox across meetings, projects, and standalone work
- Task comments with @mentions
- Client health scoring, swept weekly
- Google Drive, Slack, QuickBooks, and Granola connect per org and attach per client
The hardest calls in an agency are people calls.
Backpack keeps DISC, Enneagram, and Working Genius on every profile, so you know how someone works before you put them on a difficult account. The quarterly People Analyzer rates each person on Gets It, Wants It, Capacity, alongside your own core values. The accountability chart is built from real reporting lines, so it is right on the day someone changes managers.
- DISC, Enneagram, and Working Genius on every profile
- People Analyzer: GWC plus your core values, run quarterly
- Weekly check-in: morale, stress, and workload, one to ten
- Accountability chart from actual manager relationships, editable inline
- KRA templates so a role's win conditions get written down once
It tells you what changed before you go looking.
Backpack reads your own records and raises a short list: a rock that has stalled, a scorecard metric missing its goal, a client whose health is sliding, a person whose workload and stress are both climbing, a to-do that has been carried three meetings running. Each nudge shows the evidence it was built from, so you can check the work. The assistant on every work surface reads only what your role can already see, and anything it wants to write comes back as a proposal you approve.
- Five signal detectors, each showing its evidence
- Assistant scoped to what your role can already see
- Writes are proposed and approved, never silent
- Twelve MCP tool groups, so Claude and other AI tools can query your org against a scoped bearer token
Everything that is actually built.
This is the whole list. The last group is what is not built yet.
Meetings
- Level 10
- 1:1
- Quarterly 1:1
- Quarterly Leadership
- Client Review
- Stepped live agenda
- Meeting timer
- Headlines
- Wins
- IDS
- Per-attendee scoring, 1 to 10
- To-do carry-forward
- Recurring series auto-scheduling
- Attendance
Planning
- Company rocks
- Team rocks
- On-track flags
- Quarter and year filtering
- Weekly scorecards
- A goal per measurable
- Scorecard import from pasted CSV
- V/TO
- Core values
- Core focus
- 10, 3, and 1 year targets
- Org issues
- Team-scoped issues
- Core processes
Work
- Clients
- Projects
- Task lists
- Milestones with percent complete
- Subtasks
- Task comments with @mentions
- My Tasks inbox
- Grid, kanban, by-team, and table views
- Task list templates
- Client health scoring
People
- People directory
- DISC
- Enneagram
- Working Genius
- People Analyzer, GWC
- Core value ratings
- Weekly check-ins for morale, stress, and workload
- Accountability chart
- KRA templates
- Admin, staff, contractor, and client roles
Money
- MRR
- Annual run rate
- Revenue concentration
- Per-client MRR
- QuickBooks per-org connection
- Services and client services
- Services export to CSV
Platform
- Multi-tenant org isolation
- Google and password sign-in
- Google Drive per client
- Slack per client
- Granola meeting notes
- Twelve MCP tool groups
- AI digest with five detectors
- Assistant with approval-gated writes
- Notifications
- Admin audit log
- Light and dark themes
Not built yet
- Client and contractor work-views
- A general data export, only Services exports today
- An importer for rocks or meetings, only scorecards import today
- SSO and SAML
- SOC 2 certification
- Native mobile apps
400+ agency leaders are already in this room.
Agency Builders is a private community for agency owners. Backpack is the software that comes with it, and it is what you run on between the calls.
These are Agency Builders community numbers, not Backpack usage numbers.
Add up what you pay now.
We do not quote other companies' prices, so every field starts empty. Put in your own numbers.
Agency Builders Premier is $249 a month, and Backpack is included in it.
Backpack comes with membership.
There is no Backpack pricing page, because there is no Backpack invoice. You join Agency Builders and the platform is there for your leadership team. Membership is the part that matters anyway: the annual retreat, the monthly masterminds, the weekly training, the private channel, and 400+ owners who have already solved the thing you are stuck on.
- Everything in Pro
- Up to 5 leaders
- Agency Backpack
- Quarterly strategy sessions
- Lead referrals
- Slack community
- Group calls
- Video library
- Templates
- Member directory
- Job posts
- Everything in Premier
- 1:1 coaching with Jay or Tyler
Included with your Agency Builders membership. There is no separate software invoice.
Before you join.
No. The EOS shape is first-class here: Level 10, rocks, V/TO, IDS, People Analyzer, and a Quarterly Leadership Meeting are all built in. You do not have to use all of it. Teams run Backpack on their own weekly rhythm and treat rocks as ordinary quarterly objectives. The agenda is stepped, not enforced. If you have no operating system at all, the built-in one is a better starting point than inventing your own.
Get in the room. The software comes with it.
Backpack comes with your Agency Builders membership.